GLOBAL CHALLENGES

This project focuses on the global challenges that the SDGs bring to attention and asks to identify one of them in one particular country and come up with a series of at least three sequential images – as posters. They should address, inform, raise awareness and/or practice advocacy on this challenge with a focus on a specific target audience in a different culture and context. The answer to the brief was addressing the issue of femicide in Ciudad Juarez, Mexico. The aim of the campaign is to increase respect towards women by promoting the idea that they can be as intelligent, powerful and successful as men and to promote educational opportunities for women and girls. The long term goal is the achievement of equal rights in Mexico which would contribute to the end of femicide.